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Neighbors of Kane County

New Name Covenant Living at The Holmstad Now in Full Use for Senior Living Organization

Jun 20, 2019 08:00AM ● By Hannah Ott

The new name and logo connects Covenant Living to The Holmstad's strong Christian heritage, distinctly reflects its values, and projects liveliness, health and growth. The symbol of a fish implies a place for new life, safe space and of community. The color palette was chosen to communicate vitality and health. (source: reilts@covliving.org)

Batavia - It was last September when the now former Covenant Retirement Communities announced approval from its board of directors for the new corporate name, new community names and identities.

Now, with all of the legal filings and documentations complete, beginning June 25, the official rebranding to Covenant Living Communities and Services will be in effect. Covenant Living, the nation’s fifth largest senior living and healthcare provider, owns and manages 16 communities in nine states.

As part of the Covenant Living family, The Holmstad is now Covenant Living at the Holmstad. This new name is distinctive to the location, while remaining connected to the larger organization.

“This rebranding positions our organization in a fresh, energetic and welcoming way for the older adults we serve, their family members and will help in attracting new employees. It is more than exciting to finally put our new name to full use for everyone to see,” said Terri Cunliffe, Covenant Living President and CEO.

Those who live and work at Covenant Living at the Holmstad, along with the public, will visibly see the transition to the new name and logo. The community will have new exterior signage, marketing collateral, rebranded website, and employee uniforms for those in healthcare, housekeeping, facilities maintenance and dining.

The new name and logo connects Covenant Living to its strong Christian heritage, distinctly reflects its values, and projects liveliness, health and growth. The new logo symbolizes Covenant Living being a faith-based organization incorporating the Christian symbol of a fish implying a place for new life, safe space and of community. The color palette was chosen to communicate vitality and health.

About: Covenant Living at the Holmstad: The faith-based, not-for-profit continuing care retirement community, is located at 700 W Fabyan Way, Batavia. It is administered by Covenant Living Communities and Services, one of the nation’s largest not-for-profit senior services providers. Covenant Living serves 5,000 residents at 16 retirement communities nationwide and is a ministry of the Evangelical Covenant Church. For more information on Covenant Living at the Holmstad, please visit CovLivingHolmstad.org or call 877-226-7310.


Source: Randy Eilts, Director of Public Relations 913-333-7877 reilts@covliving.org